Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

Name: Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
ISBN: 9780762308699

by Woodside, Arch G., Moore, Ellen

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ISBN-13: 9780762308699
ISBN: 0762308699
Publisher: Emerald Group Publishing Limited

AUTHOR

Woodside, Arch G., Moore, Ellen

SUMMARY

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the Society for Marketing Advances distinguished marketing scholar award.Woodside, Arch G. is the author of 'Essays by Distinguished Marketing Scholars of the Society for Marketing Advances' with ISBN 9780762308699 and ISBN 0762308699.

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