Entrepreneurship: Launching and Managing New Ventures

This book is unique in that it is not only comprehensive in its coverage of how to start and manage an entrepreneurial venture, but it also addresses growth and marketing strategies, entry into the global market, identifying opportunities in Canada and Mexico, the assistance provided by the U.S. Small Business Administration to small and growing businesses, information technology applications, and the building blocks for attaining competitive advantage. Throughout the book, care has been given to maintain the proper balance between theory and practice. The material is also presented in a clear, concise, and simple form so that it can provide maximum benefit and guidance to a variety of readers, including students and prospective entrepreneurs, regardless of their prior preparation or knowledge in the field.Makhlouf, H. is the author of 'Entrepreneurship: Launching and Managing New Ventures', published 2007 under ISBN 9781424185771 and ISBN 1424185777.