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9780471552123
Company Organization and Product/Service Definition. Market Analysis and Market Planning: An Essential Requirement. Revenue Distribution. Allocating Income and Outgo for Maximum Profit. Competitive Data Sources and How to Evaluate Your Information. Examples of Competitive Successes and Failures. Department Plans. Financial Reports: Development and Analysis. Partnering. Nonmanufacturing Businesses. Putting It All Together: A Summary. When Your Business Plan Fails. Appendix. Bibliography. Index.McLaughlin, Harold J. is the author of 'Entrepreneur's Guide to Building a Better Business Plan: A Step-by-Step Approach' with ISBN 9780471552123 and ISBN 0471552127.
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