3916955
9781558623378
Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.Jorgensen, Janice is the author of 'Encyclopedia of Consumer Brands Personal Products', published 1994 under ISBN 9781558623378 and ISBN 155862337X.
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