6169660
9781402057687
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
by Viswanathan, Madhu, Gajendiran, S., Venkatesan, R.
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Product details
- ISBN-13: 9781402057687
- ISBN: 1402057687
- Publication Date: 2008
- Publisher: Springer
AUTHOR
SUMMARY
"This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.Viswanathan, Madhu is the author of 'Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces', published 2008 under ISBN 9781402057687 and ISBN 1402057687.
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