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23351084

9780975283851

Email Marketing without the Spam

Email Marketing without the Spam

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Product details

  • ISBN-13: 9780975283851
  • ISBN: 0975283855
  • Publication Date: 2004
  • Publisher: Bartlett Publishing

AUTHOR

Bartlett, Jonathan

SUMMARY

Email is the ultimate medium for marketing - it is low-cost and has a high response rate compared to traditional direct marketing methods. However, many who venture into this area are seduced by unethical marketing techniques known as spam. This book tells you how to run successful email marketing campaigns while avoiding those that are classified as spam.Bartlett, Jonathan is the author of 'Email Marketing without the Spam', published 2004 under ISBN 9780975283851 and ISBN 0975283855.

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