5395986
9780452288737
Elements of Influence The New Essential System for Managing Competition, Reputation, Brand, and Buzz
by Kelly, Alan
by Kelly, Alan
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About this item
- Condition: Good
- Provider: seattlegoodwill Contact
- Provider Rating: 95%
- Ships From: Seattle, WA
- Shipping: Standard
- Comments: May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Product details
- ISBN-13: 9780452288737
- ISBN: 0452288738
- Publication Date: 2007
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout.Kelly, Alan is the author of 'Elements of Influence The New Essential System for Managing Competition, Reputation, Brand, and Buzz', published 2007 under ISBN 9780452288737 and ISBN 0452288738.
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