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9780631191261

Effective Marketing Communications: A Skills and Activity-Based Approach - Alan H. Anderson - Paperback

Effective Marketing Communications: A Skills and Activity-Based Approach - Alan H. Anderson - Paperback

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Product details

  • ISBN-13: 9780631191261
  • ISBN: 0631191267
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Anderson, Alan H., Kleiner, David

SUMMARY

Including a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills.Anderson, Alan H. is the author of 'Effective Marketing Communications: A Skills and Activity-Based Approach - Alan H. Anderson - Paperback' with ISBN 9780631191261 and ISBN 0631191267.

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