The efficient and effective creation, transfer, sharing and management of knowledge remain on the critical business agenda. They are key methods of gaining and sustaining competitive advantage for relatively little financial investment. In fact, knowledge management increases in importance as the products and services of more and more companies exist as ideas and innovations. Knowledge management is equally applicable to the intangible and the tangible. The management of knowledge and therefore diversity also grows in significance the quicker and more complex organisations become. These issues are important for businesses both small and large, and this book has been written to address companies of all sizes. With effective knowledge management you can expect a reinvigorated corporate culture, an accessible pool of talent and creativity, a motivated and flexible workforce, loyal customers and more efficient systems and processes. This book will enable you to benchmark best practice, measure and leverage intangible assets, and implement quickly and effectively relevant knowledge management practices. It will be of particular interest for mid- to senior- level execs, owner-managers of SMEs, consultants, trainers and business advisers.Kermally, Sultan is the author of 'Effective Knowledge Management A Best Practice Blueprint' with ISBN 9780470844496 and ISBN 0470844493.