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9780761922520

Effective Advertising Understanding When, How, and Why Advertising Works

Effective Advertising Understanding When, How, and Why Advertising Works
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  • ISBN-13: 9780761922520
  • ISBN: 0761922520
  • Publisher: Sage Pubns

AUTHOR

Tellis, Gerard J.

SUMMARY

'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.Tellis, Gerard J. is the author of 'Effective Advertising Understanding When, How, and Why Advertising Works' with ISBN 9780761922520 and ISBN 0761922520.

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