Economics of Industries and Firms

This brand new book offers a clear and concise introduction into the world of Industrial and Business Economics for students of economics and business alike. Non-technical in its discussion, it provides an accessible overview of current issues and topics of debate in this area, demonstrating how economics can contribute significantly to understanding business behaviour. The Economics of Industries and Firms includes many features, which help the student identify the role economics plays in the business decision making process.   features include:   Articles from the business press in each chapter, including the Financial Times, place economic theory into a relevant business context Simple diagrams keep the use of complex mathematics and equations to a minimum, staying true to the book s non-technical approach. A wide range of pedagogical features, including an informative glossary of terms. A detailed list of further reading for those students who wish to study any aspect of the subject in more depth. A unique web site where the author discusses on video many of the end of Chapter questions   Econmics of Industries and Firms is written for second and third year undergraduates of both Economics and Business who may follow during their course of study, options in Industrial Economics, Business Economics or Industrial Organisation. It will also be widely appreciated by MBA students   Ken Heather is an experienced author and lecturer at the University of Portsmouth. His titles also include Understanding Economics, which is now in its third edition              Heather, Ken is the author of 'Economics of Industries and Firms' with ISBN 9780273655855 and ISBN 027365585X.