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9780691089065

Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace

Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace
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Product details

  • ISBN-13: 9780691089065
  • ISBN: 069108906X
  • Publisher: Princeton University Press

AUTHOR

Vulkan, Nir

SUMMARY

This work provides professionals, investors, and MBA students with the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.Vulkan, Nir is the author of 'Economics of E-Commerce A Strategic Guide to Understanding and Designing the Online Marketplace' with ISBN 9780691089065 and ISBN 069108906X.

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