Easy to understand and filled with lively real-world examples, ECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your own life experiences. These life experiences are then explained as economic concepts through interesting case studies and a clean focused design. The case studies are found throughout the text, giving you genuine insight into how economic principles work in the real world. McEachern's approachable style is enhanced by the powerful learning tools you'll find on Aplia, a web-based educational program designed to improve your understanding and your grade.McEachern, William A. is the author of 'Economics: A Contemporary Introduction', published 2008 under ISBN 9780324579215 and ISBN 0324579217.