EA

Destined to be as influential in worldwide popular culture and entertainment in the 21st century as Hollywood's greatest movie studios were in the last century, EA's first 25 years are a fascinating and visually intense story. From EA's humble beginnings as one of many fledgling software companies programming software for the Apple II in 1983, to a multi-platform trans-media powerhouse, the company's history is a terrific trek back in time and technology, and a study of the important leaps forward that have forever changed the fules of the game in entertainment. This book celebrates the rise of the company at the vanguard of the global interactive entertainment revolution.Prima Games Staff is the author of 'EA', published 2007 under ISBN 9780761558392 and ISBN 076155839X.