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Publication Date: 2008
Publisher: Prentice Hall
Kenneth C Laudon, Carol Guercio Traver
This text emphasises the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field.Kenneth C Laudon is the author of 'E-Commerce: Business,Technology, Society (4th Edition)', published 2008 under ISBN 9780136006459 and ISBN 0136006450.