E-business Strategic Thinking And Practice

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google, and Amazon. The e-Business Web Site has been updated to provide even more helpful information and online learning opportunities, including additional case studies, a monthly journal digest highlighting articles from accessible publications and Web Sites to keep students abreast of the latest developments in the e-business world, and links to additional resources. New! A model e-business plan is offered on the Students' Web Site and provides a template that students can use to launch an actual B2B firm. New! "The Internet and Related Technologies" chapter has been transferred to the Web Site, providing a solid introductory chapter to the history and development of the Internet. New! "Go-to-the-Web" marginal icons in the text direct students to the Web Site for additional information on topics. Updated! "Insight" boxes now include questions to encourage classroom discussion.Canzer, Brahm is the author of 'E-business Strategic Thinking And Practice', published 2005 under ISBN 9780618641536 and ISBN 061864153X.