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9780684864662

Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy

Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy
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Product details

  • ISBN-13: 9780684864662
  • ISBN: 0684864665
  • Publisher: Simon & Schuster

AUTHOR

Rust, Roland T., Zeithaml, Valarie A., Lemon, Katherine N.

SUMMARY

Katherine N. Lemon is on the marketing faculty of the Harvard Business School.Rust, Roland T. is the author of 'Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy' with ISBN 9780684864662 and ISBN 0684864665.

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