Doing Research in the Real World Qualitative and Quantitative Approaches

Doing Research in the Real World provides the clearest and most accessible introduction to research strategies and techniques. David Gray equips readers with the skills necessary to design and implement their own research project. The book covers all the essential aspects of actually doing research, providing coverage of both quantitative and qualitative methods, and dealing with all the main elements of the research process and the design of appropriate research tools. Practically focused throughout, Doing Research in the Real World encourages the reader to develop an awareness of the real nature of research, and the means by which data can be collected, validated and interpreted. The book will help the reader to: - select appropriate projects for research whilst identifying the possibilities and limitations within their own working environment for conducting a research project - decide on the most effective research design strategies - select and use appropriate data and literature sources - select appropriate research methods - choose and implement methods of data collection - analyze and present data for the maximum impact - think critically about the nature and values of the research agenda Written in a lively and engaging manner, the book includes a number of student activities and a variety of work related case studies. Doing Research in the Real World is an invaluable resource for students and researchers completing work-related research projects across the social sciences, and is an invaluable tool for those undertaking research in the workplace.Gray, David B. is the author of 'Doing Research in the Real World Qualitative and Quantitative Approaches' with ISBN 9780761948780 and ISBN 0761948783.