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9780765616999

Does Marketing Need Reform? Fresh Perspectives on the Future

Does Marketing Need Reform? Fresh Perspectives on the Future
$63.96
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Product details

  • ISBN-13: 9780765616999
  • ISBN: 0765616998
  • Publication Date: 2006
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Sheth, Jagdish N., Sisodia, Rajendra S.

SUMMARY

Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles.Sheth, Jagdish N. is the author of 'Does Marketing Need Reform? Fresh Perspectives on the Future', published 2006 under ISBN 9780765616999 and ISBN 0765616998.

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