Name: Does Marketing Need Reform? Fresh Perspectives on the Future
ISBN: 9780765616982

by Sheth, Jagdish N., Sisodia, Rajendra S.

Does Marketing Need Reform? Fresh Perspectives on the Future

by Sheth, Jagdish N., Sisodia, Rajendra S.

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ISBN-13: 9780765616982
ISBN: 076561698X
Publication Date: 2006
Publisher: Sharpe Incorporated, M. E.

AUTHOR

Sheth, Jagdish N., Sisodia, Rajendra S.

SUMMARY

'Does Marketing Need Reform?' collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The text seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.Sheth, Jagdish N. is the author of 'Does Marketing Need Reform? Fresh Perspectives on the Future', published 2006 under ISBN 9780765616982 and ISBN 076561698X.

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