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9780844235486

Direct Response Television: The Authoritative Guide

Direct Response Television: The Authoritative Guide

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Product details

  • ISBN-13: 9780844235486
  • ISBN: 0844235482
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Brady, Frank, Vasquez, John A.

SUMMARY

Packed with common-sense guidance and practical information, Direct Response Television shows you how to capitalize on the potential and avoid the pitfalls of this hot medium. You'll become well-versed on how to: -- Develop an effective marketing strategy-- Choose the best suppliers and partners-- Make the numbers work-- Produce a commercialBrady, Frank is the author of 'Direct Response Television: The Authoritative Guide' with ISBN 9780844235486 and ISBN 0844235482.

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