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9780273616894

Direct Hit: Direct Marketing with a Winning Edge

Direct Hit: Direct Marketing with a Winning Edge
$3.56
$3.95 Shipping
  • Condition: Very Good
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  • Ships From: Boston, MA
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  • Comments: . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Product details

  • ISBN-13: 9780273616894
  • ISBN: 0273616897
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Stone, Merlin, Davies, Derek

SUMMARY

This book is a no-nonsense practical tool kit which will enable the reader to launch a successful direct marketing campaign. It gives advice on planning an effective campaign, improving reponse rate and monitoring effectiveness and efficiency.Stone, Merlin is the author of 'Direct Hit: Direct Marketing with a Winning Edge' with ISBN 9780273616894 and ISBN 0273616897.

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