640874
9780198782537
Out of Stock
The item you're looking for is currently unavailable.
Using detailed case study materials the authors offer a review of the principles of direct, database, and interactive marketing. The book is characterised by its strong academic and theoretical base making it an ideal student text.Sargeant, Adrian is the author of 'Direct and Interactive Marketing' with ISBN 9780198782537 and ISBN 0198782535.
[read more]