627058
9780820459851
Addresses the process of building business step by step from preparing for market entry and understanding government policy and relevant laws to investigating the environment and starting the operation. Special attention is paid to Human Resource Management and relationship building including personal and public relationsWienen, Ingmar is the author of 'Developing International Business in the Context of Culture and Ethics in Transformation The Example of China' with ISBN 9780820459851 and ISBN 0820459852.
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