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David A. Aaker is the Vice Chairman of Prophet Brand Strategy and Professor Emeritus at the Haas School of Business at the University of California at Berkeley. He is an active speaker and consultant on business and brand strategy throughout the worldAaker, David A. is the author of 'Developing Business Strategies - David A. Aaker - Hardcover' with ISBN 9780471871798 and ISBN 0471871796.
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