Design Machine Uncut

Design Machine Uncut is a monograph of one of New York's most influential design firms. Principal designer, Alexander Gelman, presents an overview of Design Machine's commercial and experimental work and their approach to the creative process, and airs his thoughts on art, business and the politics of design. Other essays explore Gelman's unique design philosophy and Design Machine's high profile role in contemporary American design. Design Machine Uncut features over 30 projects created for a diverse range of clients in 450 color illustrations: MTV, Swatch, MoMA, IBM, Shiseido, Absolut Vodka, nonstock, Visionaire and more. Essayists include John Maeda.Gelman, Alexander is the author of 'Design Machine Uncut' with ISBN 9789063690458 and ISBN 9063690452.