1937890
9780273675204
Definitive Guide to Direct & Interactive Marketing How to Select, Reach & Retain the Right Customers
by Stone, Merlin, Bond, Alison, Blake, Elizabeth
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Product details
- ISBN-13: 9780273675204
- ISBN: 0273675206
- Publication Date: 2003
- Publisher: Pearson Education, Limited
AUTHOR
SUMMARY
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.Stone, Merlin is the author of 'Definitive Guide to Direct & Interactive Marketing How to Select, Reach & Retain the Right Customers', published 2003 under ISBN 9780273675204 and ISBN 0273675206.
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