Dale Earnhardt Jr. Inside the Rise of a Nascar Superstar

-Gary Hargett, Junior's car owner at Myrtle Beach in the early 1990s "We felt he'd be the perfect representative . . . because he drinks beer, likes music, and he's really good in the race car." - Kathy Casso, Director, Budweiser's domestic sport-related marketing "All of a sudden, you put him in a piece of equipment that can run, damn, he's got some talent. Then, when he started tasting it, hell yeah, that's what he wanted to do." -Marty Smith, writer, NASCAR.com "If this was the 1950s, Jeff Gordon would be Pat Boone and Dale Jr. would be Elvis." -Monte Dutton, writer, Gaston Gazette Dale Earnhardt Jr. is arguably the face of NASCAR today. Admired for his rock star persona, hometown roots, and raw driving talent, he has become the driver of choice for everyone from Wrangler Jeans (who designed a pair of pants just to sign him as their spokesperson) to Sheryl Crow (who invited Junior to appear in a music video). Long-time NASCAR reporters Al Pearce and Ron Lemasters talk to those close to Junior to reveal how and why he has become an icon in NASCAR. These interviews reveal insightful details about how Earnhart's childhood and early racing years led to his current success in NASCAR. If you are interested in Dale's personal life, his personality, and what made him into the man we know today, this is the book for you. The book includes outstanding photographs from two of the finest race photographers in the business: Nigel Kinrade, whose work appears regularly in Racer, Sports Illustrated, and ESPNmagazines, and official Dale Earnhardt Jr. and Anheuser-Busch race photographer Harold Hinson, whose work has been in every significant NASCAR racing magazine published.Kinrade, Nigel is the author of 'Dale Earnhardt Jr. Inside the Rise of a Nascar Superstar' with ISBN 9780760327807 and ISBN 0760327807.