D1Rect Ma1L 3Y 7He Num3Er5

Direct mail gives you flexibility, targetability, measurability, accountability, & privacy. This book was designed to take you, step-by-step, through the process of Direct Mail, from creative conception to mailing to final analysis of results. Along the way, you'll gain a thorough understanding of the process & see why Direct Mail is such a crucial component in any successful advertising mix. If you already have a Direct Mail program in place, this book will help you discover some new approaches that you may not have considered. Chapters: overview, advantages of Direct Mail, pinpoint marketing, & setting goals & strategies; lists; database management; creative; production & budgets; testing; mailing; & resources: step-by-step guide. Glossary.Emery, Marshall is the author of 'D1Rect Ma1L 3Y 7He Num3Er5' with ISBN 9780756726676 and ISBN 0756726670.