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6128586

9780754671565

Customer Relationship Management

Customer Relationship Management
$155.50
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Product details

  • ISBN-13: 9780754671565
  • ISBN: 0754671569
  • Publication Date: 2007
  • Publisher: Ashgate Publishing, Limited

AUTHOR

Goddard, G. Jason, Raab, Gerhard, Ajami, Riad A.

SUMMARY

Chapter headings are: 'Customer Relationship Management - Global and Local Dimensions', 'Customer Orientation', 'Product Quality', 'Customer Satisfaction', 'Customer Retention', 'Customer Value', 'Customer Relationship Management and Balanced Scorecared (BSC)' and 'Challenges for Global Customer Relationship Management'.Goddard, G. Jason is the author of 'Customer Relationship Management', published 2007 under ISBN 9780754671565 and ISBN 0754671569.

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