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4255453

9780273681779

Customer Relationship Management

Customer Relationship Management
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Product details

  • ISBN-13: 9780273681779
  • ISBN: 027368177X
  • Publication Date: 2005
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Peelen, Ed

SUMMARY

Ed Peelen is Professor of Direct Marketing at the Center for Supply Chain Management and the Executive Management Development Center at Nyenrode University, The Netherlands.Peelen, Ed is the author of 'Customer Relationship Management ', published 2005 under ISBN 9780273681779 and ISBN 027368177X.

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