596091
9783540413776
Customer Relationship Management Electronic Customer Care in the New Economy
by Muther, Andreas
31245
About this item
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Product details
- ISBN-13: 9783540413776
- ISBN: 3540413774
- Publisher: Springer
AUTHOR
SUMMARY
This work describes the customer relationship using the concept of the customer buying cycle. For each phase of the customer buying cycle it shows how information technologies can be used to generate benefits either for the customer or for the company that implements the CRM tools.Muther, Andreas is the author of 'Customer Relationship Management Electronic Customer Care in the New Economy' with ISBN 9783540413776 and ISBN 3540413774.
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