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9780750655026

Customer Relationship Management Concepts and Tools

Customer Relationship Management Concepts and Tools

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Product details

  • ISBN-13: 9780750655026
  • ISBN: 075065502X
  • Publication Date: 2003
  • Publisher: Butterworth-Heinemann

AUTHOR

Buttle, Francis

SUMMARY

Francis Buttle is Professor of Marketing and Customer Relationship Management at Macquarie Graduate School of Management (MGSM) in Sydney, Australia.Buttle, Francis is the author of 'Customer Relationship Management Concepts and Tools', published 2003 under ISBN 9780750655026 and ISBN 075065502X.

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