Customer Behaviour A South African Perspective

"Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying."Cant, M. C. is the author of 'Customer Behaviour A South African Perspective' with ISBN 9780702158322 and ISBN 0702158321.