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5142138

9780762314126

Cross-cultural Buyer Behavior

Cross-cultural Buyer Behavior
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Product details

  • ISBN-13: 9780762314126
  • ISBN: 0762314125
  • Publication Date: 2007
  • Publisher: Emerald Group Publishing Limited

AUTHOR

Lee, Doo-Hee

SUMMARY

Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.Lee, Doo-Hee is the author of 'Cross-cultural Buyer Behavior ', published 2007 under ISBN 9780762314126 and ISBN 0762314125.

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