586186
9780340857663
Crm in a Week
by Salter, Brian, Langford-Wood, Naomi, Chartered Management Institute Staff
325
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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Product details
- ISBN-13: 9780340857663
- ISBN: 0340857668
- Publisher: Hodder General Publishing Division
AUTHOR
SUMMARY
CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and again to use your service and/or buy your product. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels.Salter, Brian is the author of 'Crm in a Week' with ISBN 9780340857663 and ISBN 0340857668.
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