5841957

9781430328254

Creatividad Efectiva

Creatividad Efectiva
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  • ISBN-13: 9781430328254
  • ISBN: 1430328258
  • Publication Date: 2007
  • Publisher: Lulu Enterprises Inc.

AUTHOR

Pedroza, Jorge Ramón

SUMMARY

Ante la crisis de la publicidad actual, este libro plantea 12 prácticos pasos para mantener la efectividad de la creatividad publicitaria. Es un libro muy recomendable para todos aquellos que estén involucrados en la realización de campañas de publicidad, ya sea como parte de una agencia de publicidad o como anunciante a cargo de la aprobación de los esfuerzos publicitarios de cualquier tipo de empresa, sin importar su tamaño o categoría de producto o servicio.El Dr. Pedroza aporta en este libro su experiencia de más de 30 años dirigiendo agencias de publicidad, así como su constante participación en la academia, donde actualmente imparte clases en el Tecnológico de Monterrey.Pedroza, Jorge Ramón is the author of 'Creatividad Efectiva', published 2007 under ISBN 9781430328254 and ISBN 1430328258.

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