4651465
9781403941909
Creative Marketing An Extended Metaphor for Marketing in a New Age
by Fillis, Ian, Rentschler, Ruth
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9781403941909
- ISBN: 1403941904
- Publication Date: 2006
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Ian Fillis is Senior Lecturer in Marketing in the Department of Marketing, Faculty of Management at the University of Stirling, Scotland.Fillis, Ian is the author of 'Creative Marketing An Extended Metaphor for Marketing in a New Age', published 2006 under ISBN 9781403941909 and ISBN 1403941904.
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