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9780273656715

Creative Business The Making of Addictive Stories

Creative Business The Making of Addictive Stories

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Product details

  • ISBN-13: 9780273656715
  • ISBN: 0273656716
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Nero, Paul, Patel, Neeta

SUMMARY

What do Elvis Presley, Liverpool FC, Dungeons & Dragons, Agatha Christie novels, Coronation Street and Super Mario have in common? They are all enduring and successful 'properties', through time and across media. Find out why, and discover the secrets of addictive storytelling from the world's creative industries.Nero, Paul is the author of 'Creative Business The Making of Addictive Stories' with ISBN 9780273656715 and ISBN 0273656716.

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