Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business

"'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found a reasonably social facsimile of one.Marchand, Roland is the author of 'Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business' with ISBN 9780520087194 and ISBN 0520087194.