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9780761932963

Creating Customer Delight The How And Why Of Crm

Creating Customer Delight The How And Why Of Crm

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Product details

  • ISBN-13: 9780761932963
  • ISBN: 0761932968
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Seth, Rakesh, Seth, Kirti

SUMMARY

Rakesh Seth discusses the beginnings of customer relationship management in India and analyzes the growing need for better customer understanding to build successful enterprises. He focuses on an integrated approach to customer relationship marketing and the tools required for practising it.Seth, Rakesh is the author of 'Creating Customer Delight The How And Why Of Crm' with ISBN 9780761932963 and ISBN 0761932968.

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