579352
9780199252206
Creating Corporate Reputations Identity, Image, and Performance
by Dowling, Grahame
31245
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Product details
- ISBN-13: 9780199252206
- ISBN: 0199252203
- Publisher: Oxford University Press, Incorporated
AUTHOR
SUMMARY
Corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.Dowling, Grahame is the author of 'Creating Corporate Reputations Identity, Image, and Performance' with ISBN 9780199252206 and ISBN 0199252203.
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