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9780471547693

Cracking the European Markets - Tomothy Harper - Hardcover

Cracking the European Markets - Tomothy Harper - Hardcover

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Product details

  • ISBN-13: 9780471547693
  • ISBN: 0471547697
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Harper, Timothy

SUMMARY

The Myth of European Unity. What They Think of Us. Playing the American Card. Cultural Transfers. Making the Right Contacts. The Right Europartner or Eurorep. Negotiations. Media and Marketing. After the Deal Is Done. Eastern Europe. Money Matters. Social Sensibilities. Appendix. Index.Harper, Timothy is the author of 'Cracking the European Markets - Tomothy Harper - Hardcover' with ISBN 9780471547693 and ISBN 0471547697.

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