Corporate Strategy

The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Corporate Strategy Today's major streamlining of U.S. industry has led to a new set of strategic requirements, along with new tools for meeting those requirements. For thousands of busy executives, the hardcover edition of McGraw-Hill's Corporate Strategy has provided a better understanding of how to set strategic goals and objectives in this transformed environment--and increase both performance and shareholder value. This paperback edition delivers every word, chart, case study, and statistic found in the hardcover. Areas covered include: Strategic aspects of corporate versus divisional levels The strategic planning process Productivity improvement Restructuring for shareholder value Corporate Strategy takes an innovative, rigorous look at the vital strategic issues facing today's business executive. It outlines a distinctly original--yet fundamentally sound--approach for strategic success in any industry or environment. Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include: Finance and Accounting for Nonfinancial Managers Mergers & Acquisitions Sales ManagementColley, John L. is the author of 'Corporate Strategy' with ISBN 9780071435383 and ISBN 0071435387.