Corporate Reputation and Competitiveness

This is a unique book from four world leaders in reputation research, providing cutting-edge thinking about how organizations can improve. It covers dealing with the media, crisis management, the use of logos and other aspects of corporate identity, but it also argues the case for reputation management as a way of managing the long-term strategy of an organization. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and harmonizing what both value about the organization. The book is a vital and up-to-date resource for specialists in Corporate Communications, Public Relations, Marketing, HRM and Business Strategy, as well as for senior management.Davies, Garry is the author of 'Corporate Reputation and Competitiveness' with ISBN 9780415287432 and ISBN 041528743X.