Corporate Longitude What You Need to Know to Navigate the Knowledge Economy

Leif Edvinsson: Global knowledge nomad Leif Edvinsson championed early moves to nourish Intellectual Capital (IC) and to have it measured in corporate annual reports. In 1998 the Brain Trust in the UK named him Brain of the Year for his pioneering work. Having left Skandia in 1999, Edvinsson was appointed the world's first associate professor in Intellectual Capital and Knowledge Economist at Lund UniversityEdvinsson, Leif is the author of 'Corporate Longitude What You Need to Know to Navigate the Knowledge Economy' with ISBN 9780273656272 and ISBN 0273656279.