5139311
9781416940746
Lisa Robynis a book publishing veteran and founder and president of her own marketing communications company. Before establishing her own firm, Robyn held senior positions on the public relations, marketing, and editorial side of the book business. She created blockbuster marketing campaigns for bestsellers such asThe Dilbert Principle, Reengineering the Corporation, Good to Great, The Innovator's Dilemma, andWho Says Elephants Can't Dance?, among others. She also taught book publicity at the NYU School of Continuing Education. Robyn has been quoted in theNew York Times, Industry Standard, Publishers Weekly, BusinessWeek, 800ceoread, PR Tactics, andMBA Jungle.Robyn, Lisa is the author of 'Corporate Dominatrix Six Roles to Play to Get Your Way At Work', published 2007 under ISBN 9781416940746 and ISBN 141694074X.
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