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6061453

9781412931021

Corporate Communications

Corporate Communications

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Product details

  • ISBN-13: 9781412931021
  • ISBN: 1412931029
  • Publication Date: 2008
  • Publisher: SAGE Publications, Limited

AUTHOR

Christensen, Lars Thøger, Morsing, Mette, Cheney, George

SUMMARY

The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.Christensen, Lars Thøger is the author of 'Corporate Communications', published 2008 under ISBN 9781412931021 and ISBN 1412931029.

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