Corporate Communications Bible

In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image. Whether you want to handle investor relations for a Fortune 500 firm, get attention for your small business, interact more effectively with employees, or reposition your company for the new millennium, this eminently practical guide offers sound advice on every aspect of corporate communications. Highlighted by interviews with experts in every area of communications, The Corporate Communications Bible is an invaluable resource no businessperson can afford to be without.Dilenschneider, Robert L. is the author of 'Corporate Communications Bible', published 2004 under ISBN 9781932407365 and ISBN 1932407367.