1931066
9780761997467
Corporate Communications A 21st Century Primer
by Fernandez, Joseph
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Product details
- ISBN-13: 9780761997467
- ISBN: 0761997466
- Publication Date: 2004
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.Fernandez, Joseph is the author of 'Corporate Communications A 21st Century Primer', published 2004 under ISBN 9780761997467 and ISBN 0761997466.
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